Rebellyous Foods (previously Seattle Food Tech) is reinventing the supply chain for plant-based chicken alternatives, starting with a vegan chicken nugget. Rebellyous Foods implements novel food manufacturing equipment and processes in large-scale production to produce low-cost plant-based meat at high volumes. These goals are achieved through uniquely designed food products, the use of high-throughput manufacturing automation and ‘smart’ production centers, and the development and utilization of new innovative low-energy manufacturing tools. Working closely with industry partners, Rebellyous Foods makes plant-based meat sustainable, affordable, and widely available.
Founder & CEO
Future of food
What first inspired you to build Rebellyous Foods?
Factory farming of animals is an unsustainable and morally reprehensible practice. One of the best ways to end it is to provide an alternative to meat. Hence, I started Rebellyous Foods to produce plant-based meat on a large scale.
Why is now the time for Rebellyous Foods to exist?
According to the International Panel on Climate Change (IPCC), we only have 12 years to bring down global emissions of GHGs to avoid the worst impacts of climate change, and large-scale reduction in meat consumption is necessary to make that reduction possible. At Rebellyous Foods, we are making large scale meat replacement possible today, right now, when our global community needs it most.
What’s the biggest obstacle you are facing right now?
Production space is the biggest obstacle facing Rebellyous Foods right now. We are ready to start producing on a larger scale, and we are ready to set up our first facility. Finding the right place is like buying your first house!
Which opportunity that you are currently working toward is most exciting to you?
We are speaking with several large food service companies to start delivering for pilot programs next year. These are cherished partners, and we look forward to working with all of them.
Who do you look to for inspiration in your field and why?
The two most inspirational women in my life (although not in my field) were the late Gwen Ifill from the PBS News Hour, and more recently Gubernatorial candidate Stacey Abrams. Ms. Ifill was an inspiration to me because she made it known that it was okay to be a smart woman in public (and on television), and Ms. Abram’s campaign was an epic fight for voter’s and women’s justice is a reminder to me that something can be really, really, almost un-manageably hard, and still be the right thing to do, just like the fight against factory farming. Within my field, for inspiration, I look to Henry Ford, who was the first to foresee a future of making everything from car parts to meat replacements from plant sources.
What is your favorite work hack?
Re-visit your vision for a better world daily.
What’s one piece of advice you would give a fellow entrepreneur?
No one knows your business better than you. Do what works for your business, not what others think is best for your business.
What do you want to be known for?
Replacing factory farming.
Words to live by?
Success takes focus.
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