Bootstrapped

Transparent answers to financial questions you’ve always been too afraid to ask.

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Bootstrapped

Why a Supportive Family Is the Secret to Success Most Founders Don’t Talk About

To get her linen bedding brand off the ground, Piglet founder Jessica Mason, 32, invested $25,000 of her savings and moved in with her mother—a decision that proved crucial not just financially, but emotionally, as well.

By Anna Jornlid

Bootstrapped

Why Spending Money on Childcare Was Imperative to Blueland’s Success

Founder Sarah Paiji Yoo opens up about the most important financial decisions she made—and the ones she most regrets—before launching her zero-waste cleaning line.

By Dana Drori

Bootstrapped

How Bembien Founder Yi-Mei Truxes Turned a $20,000 Investment Into Summer's Most Coveted Bag Brand

The 33-year-old founder opens up about how she grew her side hustle into a profitable business from day one.

By Anna Jornlid

Bootstrapped

How Birdies Turned a Stylish Slipper into a Multimillion-Dollar Business

In 2015, Bianca Gates and Marisa Sharkey invested $100,000 of their combined savings to launch Birdies. Now, they have raised $10 million in funding.

By Anna Jornlid

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