Still Standing

In-depth advice from female founders who not only survived the 2008 recession—but thrived afterward.

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Still Standing

Inside Rachel Roy’s Fight for Child-Free Labor—and Control of Her Own Brand

A single, strategic line in her contract enabled the designer, who launched her namesake label in 2004, to take back control of her company.

By Jenna Birch

Still Standing

Tracy Reese on Why Domestic Supply Chains Are Key to Sustainability

The fashion designer opens up about surviving two financial recessions and her new sustainable label, Hope for Flowers.

By Jenna Birch

Still Standing

Why RMS Beauty Founder Rose-Marie Swift Has No Time for Investors

Rose-Marie Swift, who self-funded RMS Beauty in 2009, reveals how she's managed to stay profitable from day one—with no outside help.

By Jenna Birch

Still Standing

Inside Jeni’s Splendid Ice Creams’ Scrappy Climb to the Top

Founder Jeni Britton Bauer reveals how she built her ice cream monolith one bank loan at a time.

By Jenna Birch

Still Standing

100% Pure Co-Founder Susie Wang’s Strategic Focus on Quality Products Over Profit

The beauty innovator opens up about why she's never taken on an investor, and the importance of building customer loyalty during a crisis.

By Jenna Birch

Still Standing

How Juice Beauty’s Founder Went From Broke College Grad to Clean Skincare Giant

In 1983, Karen Behnke couldn't get a business bank loan unless she was married. Today, her non-toxic skincare brand has a makeup partnership with Gwyneth Paltrow.

By Jenna Birch

Still Standing

Rebecca Minkoff's Secret to Success Is Simple: Listen to Your Customers

The fashion designer opens up about financing her brand in 2001, surviving the 2008 recession, and finally turning a profit 10 years later.

By Jenna Birch

Still Standing

Mara Hoffman Wants This Crisis to Be a Wake-Up Call for Unsustainable Brands

The self-funded designer is now poised to lead the fashion industry through an uncomfortable reevaluation of its environmental impact.

By Jenna Birch

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