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Leadership, The Helm

Meet The Woman Rewriting The Rules of Denim

Having to choose between fit and comfort should be a non-negotiable. Kelly Urban—one half of the founding-duo of AMO—is on a mission to fulfill your denim-dreams, all in a sustainable fashion.

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Lifestyle, Style

Hang On To Summer Skin All Year Long

Female-founded beauty and skincare to make the summer last.

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Lifestyle

Go for Gold

We've curated an edit of the season's best gold jewelry, from on-trend statement earrings to timeless investment buys.

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Lifestyle

18 Elevated Basics to Complete Your Capsule Wardrobe

Better, fewer things: Shop simple and chic elevated, everyday pieces.

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Assorted black handbags

Lifestyle

Grab & Go: The 12 Best Summer Bags

Twelve playful and practical bags you'll want to add into your summer rotation.

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Leadership, Lifestyle

From Outcasts to Trendsetters: How These Twins Changed The Game in Eyewear

What started as a shield of armor against high school bullies has turned into a global business that encourages customers—including Rihanna and Lady Gaga—to express their individuality.

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Lifestyle

Introducing The Helm x Coco and Breezy

With the help of an all-female film crew, we launched our Coco and Breezy capsule collection which you can shop—along with everything they are wearing—below.

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Moya Annece and Ashley Cimone

Leadership, Lifestyle

Founder Profile: Five Questions With Ashley Cimone & Moya Annece

Meet the founders of ASHYA: a CFDA Award-winning, New York-based design label featuring utilitarian, unisex leather travel accessories.

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Lifestyle

Dressing By Destination: What To Wear On Your Summer Travels

All that stands between you and vacation is a thoughtfully planned and packed wardrobe that’s as inspired as your destination.

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Woman Standing salt flats with fabric wrapped around her and blowing in the wind.

Lifestyle

Shop These Festive Looks for a Happy, Female-Founded Fourth of July

The Helm’s take on a festive Fourth of July courtesy of 13 amazing designers.

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Office Layering

Lifestyle

So You’re Freezing At The Office?

Dressing for a sweltering summer and a cold office space at the same time is a near impossible feat. Here's what to wear to keep your body temperature just right.

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Elegant eyeshadow and brushes from above.

Lifestyle, Style

Spring Clean Your Skincare Routine: 24 Organic Products Under $90

Our Head of Growth (and goop alum) tested every major nontoxic skincare brand to bring you the best (and healthiest) swaps for your routine.

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