The Helm: VC Fund & Community That Makes It Easy to Invest in Women

The Helm makes it easy to invest in women. We bring you the latest female-founded products and companies, tell you why they matter, and connect you with ways to support them directly. And when we say we are invested in women, we mean it. Literally. The Helm’s venture fund invests in female-founded startups, putting capital behind the next generation of leaders in technology and innovation.

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The Woman Making Modest Fashion Chic

The Helm: Invested in Women

How Mented Cosmetics Cofounders Revitalized Beauty Options for Women of Color

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Shop the Story

Clean Beauty 101 from a Goop Alum: Why She Converted & Which Products Made Her List

I tested every major nontoxic beauty brand to bring you the best (and healthiest) hair and makeup products.

Stem Cellular CC Cream

Expressionist Mascara

Lipstick

Aura Classic Multi Use

Ilia Illuminator

Bronzer

Natural Definition Brow Pencil

Brilliant Brow Gel

Pure Eyeliner

Perfecting Concealer

smooth + prime

Smooth + Prime

Un-Powder

Scalp Revival Charcoal + Biotin Dry Shampoo

Hydrating Creme Conditioner

Five Hair Oil

hair bath

Hydrating Hairbath

voluminous spray

Voluminous Spray

whipped cream texturized

Inner Piece Whipped Cream Texturizer

Eyeshadow

Makeup Remover Wipes

Elixir Lip Gloss

Kimono

organic soy nail polish remover

Organic Soy Nail Polish Remover

self tan

Self Tan

The Helm

Get Yourself a Work Wife

Of A Kind founders Claire Mazur and Erica Cerulo on the power of female friendship to drive business.
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The Helm

8 Must-Read Books to Celebrate International Women’s Day

In honor of International Women’s Day, Women’s History Month, and all women everywhere, The Helm team is sharing the books by female authors that have shaped and changed our lives
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The Helm

How Mented Cosmetics Co-Founders Revitalized Beauty Options for Women of Color

When they saw a gaping hole in the beauty business—a dearth of brands offering products for women of color—two Harvard alums, KJ Miller and Amanda Johnson, decided to create their own inclusive cosmetics brand for women of all hues.
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The Helm

TL-180 Co-Founders Luisa Orsini & Antonine Peduzzi Create Anti-It Bags That Still Mean Business

How two French-Italian designers borrowed from their blended roots to turn out a brand new, quirky-cool bag collection.
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The Helm

How Sweeten Founder Jean Brownhill Upended a $340B Industry

Jean Brownhill built an award-winning company that matches home and small business owners with the best general contractors for their projects. Here's what she learned along the away.
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The Helm

The Co-Founders of L’Entramise on Hosting Hacks and Failing Forward

Thanks to two former fashion alums, disposable plates and forks can now be sleek, stylish, and environmentally friendly.
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Letter from The Helm

A Call For Financial Feminism

For International Women’s Day, let's embrace a new way to support women: Invest in them.
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