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The Helm makes it easy to invest in women. We bring you the latest female-founded products and companies, tell you why they matter, and connect you with ways to support them directly. And when we say we are invested in women, we mean it. Literally. The Helm’s venture fund invests in female-founded startups, putting capital behind the next generation of leaders in technology and innovation.

Clean Beauty 101 from a Goop Alum

I tested every major nontoxic beauty brand to bring you the best (and healthiest) hair and makeup products.

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Clean Beauty 101 from a Goop Alum: Why She Converted & Which Products Made Her List

I tested every major nontoxic beauty brand to bring you the best (and healthiest) hair and makeup products.

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