The Helm is the place to discover, shop, & fund female entrepreneurs.
Discover Female Founders & Funders
Shop 100+ Female-Founded Brands
From fashion and clean beauty to sexual health, motherhood, home, and more, our curated selection of female-founded brands speaks to the entirety of a woman’s life.
- Activist Manuka
- Alabama Sawyer
- Alejandra Alonso Rojas
- A M O
- Anna Karlin
- Anne’s Apothecary
- Annie’s Ginger Elixir
- Atelier Saucier
- Bala Bangles
- Better Not Younger
- CAMPO Beauty
- Carolyn Rowan Accessories
- Cesta Collective
- Chan Luu
- Chelsea Miller Knives
- Chloe Gosselin
- Coco and Breezy
- The Coffee Registry
- Collective Laboratories
- The Cristalline
- Curiosity Lab
- Daughter of the Land
- Dehiya Beauty
- Elizabeth Reid
- Esker Beauty
- Fable NY
- Fleur du Mal
- Galvan London
- GEM Vitamins
- Golden Flourish
- Goodnight Darling
A Community of Investors
Membership to our Investor Community allows individuals to make direct investments into female-founded companies. This is for novice and experienced investors alike who are committed to putting their dollars—small or large—behind the next wave of women-led innovation.
The Helm Fund has invested nearly $1.5M of seed capital in 11 of the most promising female-founded companies across the country.
A brand assortment that would impress even the savviest, hard-to-please shopper.Refinery29
For women—and men—who want to support other women, The Helm curates both products and people on a single platform to make it easier to shop with intention.Forbes
Everything from the initial brainstorming to the final design and even the photo and video shoot, has been led by women.Essence
The Helm’s next VC fund is focused on building future generations of female business owners.The Hollywood Reporter
The real call to action is for women to think differently about their capital, and to understand the power they have as investors.Robb Report
This platform is targeted for new conscious consumers who want their product purchases to make an impact.Trendhunter
The Helm’s aim is to attract people to one platform where they can invest or spend their money on companies built and led by women.WWD
It’s about empowering women to use shopping as a real means of smashing the patriarchy.Vogue
It’s the first site of its kind to allow shoppers such a hands-on role in financing the next generation of female business leaders.The Zoe Report
It’s essential for female voices to have a role in driving the innovations, companies, and cultures that define our future.Brit + Co
Meet Our Team
Culture & Strategy Editor
Anna is a recent graduate from Lund University in Sweden. She started at The Helm as an editorial intern in the summer of 2018, and the subsequent fall she interned for the Transaction Advisory team at EY in Stockholm. In the spring of 2019, she completed her dissertation in Business and Economics, studying the correlation between women-owned businesses and economic growth.
Chief Operating Officer
Julie has more than fifteen years of experience in global media and advocacy, internal communications, and project management. She spent her early career with the United Nations and NGOs advocating for the health and rights of women and girls, executing international initiatives, developing key partnerships, and connecting diverse teams. She holds a Masters Degree in Gender, Development, and Globalisation from the London School of Economics.
Kuffasse is a half-Mozambican and half-English native New Yorker who is passionate about driving socioeconomic transformation for historically disadvantaged groups, and the potential of private sector investment therein. She grew up in Geneva, Switzerland, is a graduate of the University of St Andrews, and speaks 3 languages (and counting).
Lindsey Taylor Wood
Lindsey brings fifteen years of experience as a leader in the gender equality movement to The Helm. Prior, she founded a gender lens impact studio with clients including MAKERS, The Conversation with Amanda de Cadenet, The Harnisch Foundation, Women Moving Millions, actor Matt McGorry, and filmmakers Jill Bauer, Ronna Gradus, and Rashida Jones among others. She has also worked with media and advocacy organizations like Voice of America, Women Deliver, and Catapult.
Head of Content
Olivia Fleming brings over a decade of editorial experience to The Helm. Most recently, she was the Digital Features Director at Harper’s Bazaar US, where she led programming for large-scale projects that elevated the magazine’s content mix across platforms through female storytelling. Prior, Olivia was the style editor at The Village Voice. She has written for T Magazine, Elle, Vogue, The New York Observer, Interview magazine, and more.
Perri is an award-winning multidisciplinary designer and art director with a decade of experience in the fashion and editorial industries, most recently as the Design Director for Harper’s Bazaar US. Previous clients include ELLE, Marie Claire, Esquire, Chairish, Yogasmoga, GG Maull, and others. Through collaborative design and strategy, Perri believes in the multi-sensory power of art and design to empower individual, communal and societal transformation.
Head of E-Commerce
Preetma is driven by great product and by innovating at the intersection of marketing, merchandising, and storytelling to engage customers in new ways. A decade at the likes of Vogue, WSJ., and Nordstrom set the foundation for that pursuit. As a former lawyer, issues of equity have always been a priority--and why The Helm resonated so much. She is a graduate of Princeton University and Vanderbilt University Law School.
Tiffany is an experienced buyer and merchandiser. Prior to The Helm, Tiffany worked for Club Monaco, where she was overseeing 50+ brick and mortar locations as well as the e-commerce site for the men’s department. Prior to her buying experience, Tiffany worked in wholesale luxury fashion at Calvin Klein, The Row, & Stella McCartney. In her spare time, she likes to experiment with new recipes and paint.