Meet Our Team
Lindsey Taylor Wood, CEO
Lindsey brings ten years of experience as a leader in the gender equality movement to The Helm.
An expert in the empowerment of girls and women, Lindsey founded LTW, an impact studio with an emphasis on contemporary feminism. Clients included actor Matt McGorry, MAKERS, The Conversation with Amanda de Cadenet, The Harnisch Foundation, Women Moving Millions, and filmmakers Jill Bauer, Ronna Gradus, and Rashida Jones, among others. In partnership with these clients, LTW designed and implemented a wide range of programs, products, and systems, including but not limited to funding mechanisms and mentorship programs for media makers, content strategies for films and television programming, philanthropic strategies for family foundations, and social impact campaigns. Her ability to use philanthropy and culture symbiotically, and with a gender lens, has made her a sought-after strategist in the women’s rights movement.
Prior to consulting, Lindsey was on the founding team of Catapult, a crowdfunding platform for girls and women. Incubated as a project of Women Deliver, Catapult was designed to establish and maintain a sustained, long-term funding infrastructure capable of scaling to many thousands of projects and delivering millions of dollars in funds to benefit girls and women over the next decade. While there, she led the marketing, communications and outreach initiatives.
Lindsey also worked for Women Deliver, a leading global advocate for girls’ and women’s health, rights, and wellbeing — and among the first organizations to promote the investment case for girls and women. Cornerstone projects of her time there included the Women Deliver 50 Campaign which showcased the top 50 ideas and solutions for women and girls internationally, and the training of youth advocates from 11 countries throughout sub-Saharan Africa as part of an invitation-only regional consultation in Kampala, Uganda with government officials and agencies, policymakers, researchers, experts, and advocates focused on achieving the United Nations’ Millennium Development Goal 5.
Pre-NGOs, Lindsey worked with the Broadcasting Board of Governors, where she explained U.S. policy to Voice of America’s worldwide audience through editorials broadcast on television, radio and the internet; acted as an off-air reporter and producer for the TODAY show; and as the External Relations Manager for The Lunchbox Fund. She has contributed to a variety of campaigns centered on conflicts in Central Africa, as well as “The Enough Moment,” a book by John Prendergast and Don Cheadle. She has been named one of the 20 Young Champions for Women by The White Ribbon Alliance for Safe Motherhood, currently serves on the Feminist.com Board of Directors, and advises the Elizabeth A. Sackler Center for Feminist Art at the Brooklyn Museum.
Julie Weber, Chief Operating Officer
Julie has more than ten years of private and public sector experience in global media and advocacy, internal communications and project management. She has spent much of her career advocating for the health and rights of women and girls, and her role at The Helm provides the perfect opportunity for her passion and expertise to intersect.
Julie worked with the United Nations Population Fund (UNFPA) for several years and in her various roles in both internal and external communications, she executed large-scale, high-profile international initiatives, developed key partnerships and connected diverse teams and stakeholders inside and outside of the organization.
As the Communications Focal Point for the H4+ (UNAIDS, UNICEF, UNFPA, UN Women, WHO, World Bank), Julie worked closely with the Secretary General’s Every Woman Every Child initiative; a global movement that mobilizes and intensifies international and national action to address the major health challenges facing women, children and adolescents around the world. In her role as Managing Editor of the internal organizational online newsmagazine for UNFPA, she reported on internal news and activities for the information of more than 2000 staff stationed in 165 offices around the world. She is especially proud of her early work with the Campaign to End Fistula, which brought a debilitating injury of childbirth to global attention through public awareness and advocacy campaigns, events, press briefings, and outreach. Among other initiatives, she coordinated a press trip to northern Nigeria and a media campaign targeting the United States Congress held on Capitol Hill.
In 2011 while on temporary assignment in New Zealand, Julie worked with world-renowned marketing agency IMG to facilitate the management of the Rugby World Cup 2011 VIP Commercial Hospitality Programme.
Julie holds a Masters Degree in Gender, Development, and Globalisation from the London School of Economics, where she focused her studies on exploring the gendered intricacies of post-conflict societies and their implications on women, peace, and security.
Emily Hughes, Head of Growth
Emily Hughes is the founder of digital marketing consultancy Loup Digital, which has helped lifestyle media brands (like Clique Media Group, LENNY, and Olivia Palermo) and e-commerce retailers (like FEED, Editorialist, and DANNIJO) acquire, engage, retain, and convert audiences in order to meet their business goals.
Before founding Loup Digital, she was the first-ever Director of Audience Development at goop, leading all digital marketing and growth initiatives across email, social media, partner and paid channels. She also had been part of the corporate communications and audience development teams at Time Inc., working to grow the digital presence of Food & Wine, Travel + Leisure, Departures, and more.
Hughes began her career as an account coordinator on the education team at Hager Sharp, a communications firm in D.C., working for clients like the National Center for Education Statistics and the National Council on Teacher Quality. She graduated from Villanova University in 2012 where she received both her BA & MA in Communication (with a minor in Mathematics) in a total of four years – the first to ever do so at the University.
When not working, Hughes sits on the Alumni Board at her alma mater and teaches in Columbia University’s Graduate School of Journalism – the youngest-ever member in both organizations.
Preetma Singh, Head of Product Marketing & Merchandising
Preetma brings a decade of experience in marketing, fashion, and creative services to The Helm. Most recently, she was a founding member of the Nordstrom editorial team, where she led content marketing creative strategy and execution for the sizable women’s division.
Previous to joining Nordstrom, she was as an editor at titles like Vogue, Marie Claire, WSJ. Magazine, and NYLON, where she honed her encyclopedic knowledge of product and how audiences become inspired—in every medium. She first entered the workforce, however, as a lawyer at King & Spalding LLP in New York City, working on corporate real estate and private equity transactions, as well as pro bono services for low-income women, before transitioning to follow her passion for fashion.
Above all else, Preetma is a political animal who is fundamentally concerned about issues of representation, justice, equality, and individual rights, and has worked in the U.S. Senate, Supreme Court, and federal district courts. She holds a B.A. in political theory from Princeton University and a J.D. from Vanderbilt University Law School. In her spare time, she enjoys playing the drums and traveling to the most far-flung location she can discover.
Becca Crandall, E-Commerce Manager
Becca brings four years of e-commerce experience from Zola, the fastest growing wedding website. At Zola, she coordinated the logistics, vendor relations, and order management for their community of 500+ vendors. She also helped with the integration of high impact brands such as ABC Home, Michael C Fina, and Crate & Barrel.
In her spare time, Becca enjoys traveling, reading, and volunteering with a local group of teenage girls in her neighborhood in Brooklyn.
Nalima Touré, Social Media Manager
Nalima Touré brings a wealth of experience in creative production, tech, and fashion. After receiving her BA in Marketing from Concordia University’s John Molson School of Business, she moved to New York and graduated from Parsons School of Design with an AAS in Fashion Marketing and Communications.
After years of experience in fashion and lifestyle via communications, social media, and content production; in 2015, Nalima embarked on a new journey into the tech space as a Senior Communications Manager at Microsoft. Her unique editorial eye and fashion experience contributed to Microsoft Global Security’s storytelling and communication efforts.
In 2018, with fashion and beauty so ingrained in her DNA, Nalima sought out new creative pursuits and began producing editorials and creative concepts that have been featured in ELLE and FASHION Magazine. Nalima is also a contributor to “The Chill Times,” the media arm of Chillhouse.
In her free time, Nalima takes self-care very seriously; you’ll always find her trying new fitness and wellness potions, lotions, and elixirs.
Anna Jornlid, Editorial & Engagement Associate
Anna is a recent graduate from Lund University in Sweden. She started at The Helm as an editorial intern in the summer of 2018, and the subsequent fall she interned for the Transaction Advisory team at EY in Stockholm. There, she gained experience in financial consulting and accounting. This past spring she completed her dissertation in Business and Economics, studying the correlation between women-owned businesses and economic growth.
In her free time, Anna enjoys listening to 60s and 70s music, watching documentaries, and traveling.
Kuffasse Boane, Executive & Editorial Assistant
Kuffasse is a New York native with a background in media production and research. After graduating from the University of St Andrews with a degree in history, she spent her early career working as an intern and research assistant for various humanitarian agencies and development consultancies in Switzerland and Ethiopia. Wanting more experience in media, production, and communications, she moved back to New York to work as a casting intern and film production assistant—with ample service industry stints in-between. Today, she seeks to make her skills in research, writing, and production relevant to a career that drives socioeconomic transformation for historically disadvantaged groups in diverse ways. Currently, she is inspired by the potential of the private sector to drive this sort of widespread and public change.
Penny Abeywardena, Pilar Guzman, Kathryn Minshew, Pat Mitchell, Arlie Sisson, Gail Tifford, Jamia Wilson
Erin Shipley, Co-Founder
Emily Verellen Strom, Co-Founder